Advertising With Radio Metadata: Just When I Thought I’d Seen Everything…

radio-ads-on-car-console

Like most people, I’m accustomed to seeing advertising across nearly every facet of my life. I truly did not expect to see advertising on the console screen in my Mazda 3. It seems this particular radio station in the Seattle area uses the tiny bit of data that can be pumped on FM frequencies (or maybe it’s only on HD radio, I’m not sure) to display an ad for Western Washington Honda Dealers. How utterly tacky and desperate of them…and of the Honda dealership to participate in such a thing. Who thought this was a good idea?