Compelling Branding Commercials
Every now and then I’ll see a commercial on TV that strikes me as being particularly catchy or effective. CTV, a local TV station in my area, has created one that I thought blended a great song with great visuals. Lots of recognizable faces means a strong branding pull for CTV.
UPDATE: I’ve deleted it from Soapbox because I got a DMCA copyright violation notice from when I posted it on YouTube, so I expect I would have gotten another one for the Soapbox posting. A post on this later.


March 4th, 2007 at 2:00 pm
[...] broke new ground last week: for the first time I was served with an official takedown notice that evoked the DMCA. [...]