Archive for December 5th, 2007

UFC Finally Landing Some Big Name Brands?

Wednesday, December 5th, 2007

ufc-rhapsody-sponsorship.jpg

No, that’s not just two sweaty men rolling around on a mat: it’s a screen capture (thanks SnagIt!) of the most recent episode of The Ultimate Fighter. Yup, I’m a fan. What’s notable is the fact that Rhapsody is a sponsor on the mat, and off-camera to the right is an Old Spice sponsorship spot. Rhapsody and Old Spice? Brands I actually recognize! The UFC is growing up. The era of Toyo Tires and Mickey’s Malt Liquor is coming to an end: the UFC has come into the next stage of its evolution, and as those multi-year sponsorship contracts expire, I expect to see the big brands start to capitalize on the audience that the UFC has so ably captured. I’ve read that among the highly-coveted 18 to 25 male demographic, the UFC is pulling in higher numbers than the NBA (I couldn’t find the source on that though). Where there are big numbers, the big sponsors aren’t far behind. Zune needs to get on board and ride that train…

Hotmail: Stuck in the ’90s?

Wednesday, December 5th, 2007

A married couple, friends of mine, are having relationship troubles. You know the old story: she’s on Hotmail, he’s on Gmail, and they can’t see or share their respective calendars. A problem as old as time. ;-)

I figured the solution was simple: move her away from Hotmail, to Gmail, and they’d live happily ever after sharing their Gmail calendars. Why Gmail? I think Google’s Web-based email and calendar system is superior to Hotmail, though I confess I’m not as familiar with Microsoft’s offerings as I used to be (I don’t do Web-based email). I created a Gmail account for her, logged into her Hotmail account, and tried to set up a simple forward that would shunt all her Hotmail email into her new Gmail account until everyone started to use her new Gmail address. I didn’t count on huge road-block that seems right out of 1998:

WHAT? Hotmail’s email forwarding will only forward to other Microsoft email accounts? What’s the point then? That’s something I’d expect from the 1998 “We want to rule the world” Microsoft, not the newer “We want to work with the world, as long as we can make money doing it” Microsoft. Having a limitation like this is just a slap in the face to a Hotmail customer - sure, she’s trying to leave Hotmail, but there’s no reason to make the exit an ugly one. If Microsoft offered a real forwarding option, it would leave the door open to coming back. I haven’t thought very highly of Hotmail over the years (mostly because people using the service never seem to get my email), but this really drops the service down a few notches in my eyes.

Does anyone have any suggestions? I find it incredibly hard to believe that what I want to do is really this hard. I’ve done a bit of research and found a few desktop-PC programs that act as email re-directors, but that’s not a good solution. Possibly something Web-based? I thought Hotmail would have an option to function as a POP3 account, so I could use Gmail to pull her email in, but they don’t offer that either. It’s no wonder Gmail is so popular, Hotmail is really unimpressive.

Worst Kung-Fu Auditions Ever

Wednesday, December 5th, 2007


This made me laugh so hard…probably because I’ve always been interested in martial arts and have been known to throw high kicks nearly as bad as these. ;-) I think it’s a spoof inspired by the clip at the 58 second mark (which make me laugh the hardest) because the background changes. On the other end of the spectrum, you have these incredible jumping guys and of course the jaw-dropping talents of Tony Jaa (warning, the clip is violent).