The marketing engine is in full swing for Halo 3 now, and this morning while watching the UFC 76 Countdown I saw a great commercial for it. I’ve never seen anything quite like it - they essentially built a diorama with dozens, possibly hundreds, or Halo 3 miniatures and film around them with an eerie piano melody slowly building. Very cool stuff.

There are also some interesting live action trailers that are impressive. Great stuff!

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