Most of the time, we all dislike advertising – but that’s usually because it’s not targeted toward our interests. When I was a kid watching Saturday morning cartoons in the ’80s, the commercials were an integral part of the morning – what new toys were out there, what new food did I want to ask my mom to buy? [she rarely did, she loved her kids enough to feed us healthy food] As an adult, I’m constantly bombarded by advertising that’s so far off base I do everything in my power to avoid watching it. Yet sometimes, I’m stunned at the way I’m NOT marketed to…case in point: a few minutes ago Ashley (my wife) called me to say that she heard an ad on the radio that Evanescence was coming to Calgary for a show in January and that tickets went on sale today. I’m a huge fan of that group (and Amy Lee in particular – what a voice!) but I’m not enough of a groupie to know that they were even on tour. I somehow assumed that the marketing machine would take hold and somehow I’d be exposed to an advertisement that a band I’d pay almost anything to see was coming to my town. That didn’t happen. I ordered tickets five hours after they went on sale, and ended up getting seats that aren’t all that great. Crap.
I found out after the fact something that I should have been signed up for: House of Blues Canada. A friend of mine knew Evanescence was coming, had access to early ticket sales, but didn’t buy tickets – and he didn’t tell me because he didn’t know I was a huge Evanescence fan. Doh! I’d gladly give up some non-aggregated personal information about my interests if it meant that I’d be presented with advertisements that really appealed to the things I’m interested in. There’s a lot of money to be made by the company that can figure this out.