Chromecast with Google TV + ESPN+ = Usability Nightmare

I admit it: I’m an armchair product manager.

Every time I use a new product or service, I either applaud it or I’m critical of the user experience. Often both! I wrote product reviews on various tech web sites (mostly my own) for ~15 years, and when I worked for Spb Software I took on the role of a product manager for Spb Imageer, so I’ve experienced both sides of this coin to some extent (though much more on the reviewing side).

Working at HTC also gave me interesting opportunities to learn more about the decisions that go into creating hardware and software. I understand every product is a series of trade-offs; most teams don’t have enough developers to build things they way they wish they could, and timelines are never quite long enough to fit in every feature and testing.

But…

Sometimes product managers and UX designers will make such inexplicably awful choices, you have to wonder what they were thinking. You also have to wonder if they tested with actual customers in real-world use, or if it was never tested by anyone other than an internal QA team with a checklist and no knowledge of real-world use. The ESPN+ app on Google TV is one such app.

When I bought a Chromecast with Google TV late last year (what a mouthful of a product name!), I was genuinely excited about it – this was the first truly new execution of Google’s Chromecast platform since the first one launched. I’ve done a fair amount of tweeting about my impressions of the hardware/software from Google – I wish Twitter had a better search function, but here are a few – so this blog post is focusing on one very specific scenario: how utterly terrible the Chromecast with Google TV is for watching long-form content on a poorly designed app. Walk with me through this real-world scenario…

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