Amazon Gets Video Rental Time Right

My wife and I love watching, and collecting, movies. We both have a passion for great stories and big action movies, so we’re not one of those couples where one person likes the romantic comedies and the other only watches horror movies. I feel very grateful that I have a wife who is excited when I say I want to watch Braveheart or Black Hawk Down for the seventh time. 😉

One of the realities we faced though when we had our first child almost seven years ago was suddenly watching a movie would take two, three, even four nights (depending on the length of the movie – I’m looking at you Lord of the Rings Extended Edition) because you always don’t have those 2-3 hours uninterrupted stretches any more as a parent. That’s fine if you own the movie, but digital rentals have traditionally been 24 hours. You click play at 7pm on a Monday night, you’d better be finished by 7pm the following night. There have been two instances in the past where we’ve had to re-rent a movie a second time in order to finish watching it.

Clearly, the people making this change to the rental window timeframe know what it’s like. Thank you Amazon for understanding what it’s like!

And for the record, John Carter was quite entertaining – nowhere near as bad as it was said to be. 🙂