We’ve all seen a lot of Dell commercials over the years, and let’s face, they’ve been as exciting as watching paint dry. The “Dell Dude” commercials were funny in the short term, but irritating in the long term. Dell has never tried to be hip or cool, and that’s for good reason: their products haven’t ever really been hip or cool. People have tended to buy Dell products because they provide good value for the money, not for how they look. Over the past couple of years they’ve started to change that with their XPS line of gaming and performance machines, and recently they’ve really kicked it up a notch with their launch of new Inspiron laptops and desktops. The laptops in particular have a nice “wow” factor with a choice of eight different colours, three different screen sizes, and all of the customizations Dell offers (CPU, RAM, etc.). But here’s what really caught my attention: I was watching a show on the SPIKE TV network and check out the commercial I saw:
That’s completely unlike anything Dell has ever done in terms of marketing, and I think it works really well. Finally, a Windows PC maker trying something different! Catchy song, memorable video, and it shows just enough about the product to entice you to visit the site and check it out. The only thing I didn’t like about it was the Intel blurb at the end – it takes some of the shine off the commercial with that old and tired four-tone Intel branding. Dell mentioned Intel in the commercial, I don’t see why Intel had to also have their lame plug in there. Still, I think it works – what do you think?