It’s amusing watching companies figure out how to use Twitter…the above screen is from my Twitter feed. I follow both Dell Canada’s consumer Twitter feed, and their Business user feed. They each have different offers and discounts…until they start copying each other and repeating everything twice, creating what amounts to Twitter spam in my feed. And then there’s their contest, which so far as resulted in 37 tweets in three days. Twitter is a great tool for businesses to reach out to their customers, but if you do it too often, you risk alienating those customers. After I post this I’m going to un-follow the Dell Canada Business feed, and possibly un-follow the Dell Consumer feed until this contest is over. If you’re a business, value the attention of your customers – don’t abuse it by being too “noisy”.