Doesn’t Anyone Care About Video Quality?

I was watching a few videos on MSN Video, and it seems that Gillette Venus (women’s razor) was the only sponsor – they played the same ad every three videos of so. Beyond the obvious bad targeting of showing me a woman’s razor, and the redundancy of the same video over and over (which tends to breed brand dislike in my opinion), I was shocked at how completely crappy the video looked. Flash isn’t a great medium for high-quality video (though the new h.264 codec in Flash 9 rocks!) but this video reached new lows in terms of quality. Check out this screen shot (saved as a PNG file, so the poor quality is from the video):

If you were an advertising executive working for Gillette, how would you feel about your product being portrayed in such a low-quality manner? The video was truly atrocious in quality. Perhaps MSN Video has some ridiculous limits on the bit rates of submitted advertising videos, but if I were working for Gillette I’d say “This is the video quality we want, if you want our advertising dollars, you’ll run this.”

  • chrisgohlke

    Like watching COPS when they blank out the face of the minors.