The marketing engine is in full swing for Halo 3 now, and this morning while watching the UFC 76 Countdown I saw a great commercial for it. I’ve never seen anything quite like it – they essentially built a diorama with dozens, possibly hundreds, or Halo 3 miniatures and film around them with an eerie piano melody slowly building. Very cool stuff.
There are also some interesting live action trailers that are impressive. Great stuff!