One of the things I hate seeing in my day job are companies who’s concept of public relations and product announcements are stuck in the mentality of a previous decade. Case in point: there’s a company, who shall remain un-named, that launched a couple of new products, but only in the European market. They decided not to tell me about the products, even though they’re right up my alley, because I’m based on North America. The concept of regional product announcements is a quaint idea from a bygone era. The Internet has obliterated the idea that information is relevant only to a certain group of people living in a geographic era. Public relations and marketing people need to grasp that the Internet is global, and it’s changed the way product launches work.
This also applies to all those companies I meet at CES who look at my press badge and see “Canada” then don’t want to talk to me. Do these people believe that the Internet is some sort of temporary fad?