Remember the “CD-ROM Business Card”?

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Just when you thought no one could come up with a worse idea than having a business card that you need to put into your computer…now someone has come up with the idea of giving our small portable media players as a business communications tool. Really? Seriously? Who’s going to want to accept a media player as a pitch device – even if it’s a cheap device, there’s a perception there that you’d want to give it back to the person, and you’d probably just refuse it to begin with because most people wouldn’t want the responsibility of having to give it back when they were done with it. I don’t know how much these costs, but even if they’re “only” $99 each, you’re still not going to give them out like you would a business card or brochure…

  • chrisgohlke

    This isn’t meant for your run of the mill advertising but could see them in limited use situations. For example, this seems like the kind of thing they might put an ad on for in an Oscar gift bag. Face it if it is something new and novel, people pay more attention to the ad. Depending on the product you are selling and how well you target the promotion, it would not be out of the question to use these.