Remember the “CD-ROM Business Card”?

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Just when you thought no one could come up with a worse idea than having a business card that you need to put into your computer…now someone has come up with the idea of giving our small portable media players as a business communications tool. Really? Seriously? Who’s going to want to accept a media player as a pitch device – even if it’s a cheap device, there’s a perception there that you’d want to give it back to the person, and you’d probably just refuse it to begin with because most people wouldn’t want the responsibility of having to give it back when they were done with it. I don’t know how much these costs, but even if they’re “only” $99 each, you’re still not going to give them out like you would a business card or brochure…