That’s a banner in a booth I saw at CTIA 2007. So the idea here is that you use their software client to sing along with Karaoke tune, then whenever your phone rings you get to hear yourself singing. I’m a vocalist myself, so I have a bit of a narcissistic streak when it comes to hearing what my own singing voice sounds like, but this is completely ridiculous. And sharing it with others? “Hey, here’s a ring tone for you – what it is? Why, it’s yours truly singing Bootylicious…no, wait, why are you walking away?”. Some business plans deserve to fail.