When I first looked at that sign, I thought it said “Ecoli”, which is of course a horrible name for a store. I find that this happens to be fairly often – I’ll glance at a sign and before my eyes can finish reading the letters, my brain flashes an interpretation into existence…and it’s often wrong, with comical results. Does this happen to anyone else?
Holy cow! I just glanced at the photo and flashed Ecoli before I read your post. That’s funny man!
It happens to me all the time.
Haha…glad I’m not alone! š