If Apple Was Being Honest With Their Site Navigation

My transition to being mostly Apple hardware has taken a few years, starting with an iPod Touch years ago. I still use an Android phone, but my desktop is an iMac, my laptop is a Macbook Pro, and I have three iPads in my home. My wife has inherited my trusty Dell XPS 13 though, so I still have access to a great Windows laptop. šŸ˜

I’ve decided that at this moment in my life, the benefits of what Apple offers is worth what I have to pay for it…but that doesn’t mean I can’t get a little grumpy as I watch how Apple updates – or, more accurately rarely updates their Mac product line. The iPad is, in my opinion, the best tablet you can buy today. The iPhone is an excellent product. But Apple’s Mac products? They alternate between stale to compromised, outdated to ridiculously expensive. And yet because they are the only way to get macOS, people who want to use that platform have no choice.

Above is what Apple’s site navigation looks like today. They add the word “New” in orange when there’s a product update. What would it look like though if they were a little more honest? This. šŸ¤£


(you’ll want to click on the image to appreciate all the sarcasm)

I’d created the graphic below months ago, so wouldn’t you know it today was the day that Apple finally put 8th gen Intel CPUs in their Touch Bar-based Macbooks and updated a few other key things (more max RAM and SSD options). The new Macbooks might have better battery life, and they might have fewer keyboard problems. We’ll see!

If you’re a Mac user, what do you wish Apple would update next?